Saturday May 3, 2025.
There was a one-day event happening at The Outernet London, of which we were unaware of... until we stumbled across it.
Erin and I were heading towards The Outernet, as part of one of our walks, but had no idea that Mr Doodle would be there. Erin is a fan of his work and so became super excited.
The campaign involved Kleenex, a Kimberly-Clark brand, partnering with the artist Mr Doodle.
The campaign included limited edition Kleenex tissue boxes, designed by Mr Doodle, alongside paid social media and other events. The biggest part of the campaign was the Outernet Live Doodling event. It was this that we had stumbled upon.
On our arrival the giant glass tissue box had a half dozen cleaners cleaning down the glass walls and door, readying it for the next event. Two presenters, Molly and Belinda, were busy talking into a camera, which was being broadcast live, which Erin and I kept trying to get into shot, succeeding on a number of occasions.
It wasn't long before the cleanup was completed and everyone eagerly awaited the next arrival of Mr Doodle. He entered the space, wearing his unique 'graffiti spaghetti' doodle outfit, with matching trainers, and entered the box. After placing his doodle markers on the floor, he picked up the blue and began doodling.
