Kleenex x Mr Doodle! 'Outernet Live Doodling Event'

Saturday May 3, 2025.

There was a one-day event happening at The Outernet London, of which we were unaware of... until we stumbled across it.

Erin and I were heading towards The Outernet, as part of one of our walks, but had no idea that Mr Doodle would be there. Erin is a fan of his work and so became super excited.

The campaign involved Kleenex, a Kimberly-Clark brand, partnering with the artist Mr Doodle. 

The campaign included limited edition Kleenex tissue boxes, designed by Mr Doodle, alongside paid social media and other events. The biggest part of the campaign was the Outernet Live Doodling event. It was this that we had stumbled upon.

On our arrival the giant glass tissue box had a half dozen cleaners cleaning down the glass walls and door, readying it for the next event. Two presenters, Molly and Belinda, were busy talking into a camera, which was being broadcast live, which Erin and I kept trying to get into shot, succeeding on a number of occasions.

It wasn't long before the cleanup was completed and everyone eagerly awaited the next arrival of Mr Doodle. He entered the space, wearing his unique 'graffiti spaghetti' doodle outfit, with matching trainers, and entered the box. After placing his doodle markers on the floor, he picked up the blue and began doodling.

It took almost a full hour to cover the interior of the box with doodles, all of which was being streamed live.

As Mr Doodle got close to finishing one of the security personnel came over to us and explained that a maximum of 20 people would be allowed to enter the box, to see the artwork up close and have their photos taken. We happily joined the queue, wanting to be a part of this moment.

Erin entered first, with her phone in the hands of one of the event staff, who took countless photos of Erin exploring the box, while a cameraman filmed her, too.

Then it was my turn. Seeing the doodles this close really brought home the skill that he had used, covering almost every inch with ink. I couldn't help but admire his work, while also feeling sorry for the army of cleaners who needed to get the box ready for the next event.

It was a wonderful thing to see and be a part of, with the time truly flying by.

Gallery

Mr Doodle

Mr Doodle, Sam Cox, is an artist and illustrator from Kent, who utilises a 'graffiti spaghetti' style. He became popular on social media when he covered every inch of his six-bedroom house, and its contents, in this style of art.