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| A map of Fleet Street, circa 1680. |
Fleet Street was for centuries synonymous with the popular press.
In about 1500, Wynkyn de Worde, an assistant to William Caxton, brought printing to Fleet Street. Other early printers soon joined him, which began the tradition of printing in this street, which continued until the late 1980s.
Following William Caxton's death, Wynkyn de Worde inherited Caxton's presses and moved them from Westminster to a house opposite Shoe Lane. Once Wynkyn de Worde was established he became a prolific printer, transforming Caxton's scholarly printing business into a thriving business. This was due, in part, by de Worde's move into the market of reasonably priced publications.
Wynkyn de Worde also introduced the world to the publication of romantic novels. He also developed the early newspaper market, where he published shorter works which were sold for a penny or two. He also became known for sensationalism as a way to sell his papers.
He became aware of what the public were reading and, using this knowledge, began printing volumes that were easy to handle and were quite cheap. These included children's books, instructional guides on good manners, husbandry, marriage and medicine. He also produced religious books, cashing in on Fleet Street's abundance of religious clerics and ministers.
In the 1500s Fleet Street was a road of houses and was more like a country village than what we know today.
